∎ Read How Netflix Produces Happy Endings (Audible Audio Edition) Suzanne Toren The Editors of New Word City Audible Studios Books

How Netflix Produces Happy Endings (Audible Audio Edition) Suzanne Toren The Editors of New Word City Audible Studios Books

Download As PDF : How Netflix Produces Happy Endings (Audible Audio Edition) Suzanne Toren The Editors of New Word City Audible Studios Books

Netflix creates loyalty with every conceivable tool of friendly persuasion, from high-tech market analysis to low-tech phone banks manned by people famous for coaxing smiles out of grumps. Result a vibrant, highly successful enterprise that has beaten off numerous competitive threats and built an ever more credible promise of future growth.

Face it America is a rich country with mediocre services. What happens when one of your electronic gizmos dies in action? Does the manufacturer instantly send you a personal apology, plus a reimbursement offer, plus a special phone number to call for further help? Of course not....

How Netflix Produces Happy Endings (Audible Audio Edition) Suzanne Toren The Editors of New Word City Audible Studios Books

This is a good short history of how NetFlix evolved its movie rental business. It covers how NetFlix adapted its business service from a pay per rental to a subscription service based model. There is some good information on how NetFlix focuses on customer service including primarily using highly qualified customer service representatives - CSRs instead of online support systems as a way to create much happier customers. If you own or run a business, there are some good strategies and tactics covered in this book.

Product details Audible Audiobook Listening Length 23 minutes Program Type Audiobook Version Unabridged Publisher Audible Studios Audible.com Release Date May 12, 2010 Language English, English ASIN B003LZK4YI

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How Netflix Produces Happy Endings (Audible Audio Edition) Suzanne Toren The Editors of New Word City Audible Studios Books Reviews

Very short--more like a pamphlet or term paper. A very quick read but interesting. It is worth the read but I downloaded it for free on my .
This is a good short history of how NetFlix evolved its movie rental business. It covers how NetFlix adapted its business service from a pay per rental to a subscription service based model. There is some good information on how NetFlix focuses on customer service including primarily using highly qualified customer service representatives - CSRs instead of online support systems as a way to create much happier customers. If you own or run a business, there are some good strategies and tactics covered in this book.